Email aliasing for privacy: give every site its own address

Password & accounts. Updated 2026-09-13. About 5 minutes to read.

Keep your real address for banks, government and account recovery, and give every other site its own alias you can switch off the moment it leaks.

An email alias is an address that forwards to your real inbox. You give a different alias to each shop, app or newsletter. When one starts receiving spam or phishing, you know exactly who leaked or sold it, and you switch that alias off without touching anything else.

Aliases also cut the link between your accounts. Breach data and data broker files are matched on email address. If every account uses a different one, a leak at one company cannot be joined to your profile everywhere else as easily.

There are four main ways to do it, from free and instant to fully under your control. Each has a weakness, and the right choice depends on how much you want to depend on another company.

What an alias is, and what it is not

A true alias is a permanent forwarding address on a different domain from your real mailbox. Mail sent to it arrives in your inbox, and good services let you reply through it so the recipient never sees your real address.

A disposable or temporary inbox is different. Those public, short lived inboxes are fine for a one-off download, but never use them for an account. Anyone can open the inbox and reset your password.

Gmail plus addressing: free, instant, and easy to strip

Gmail delivers mail sent to yourname+anything@gmail.com to yourname@gmail.com. You can sign up to a shop as yourname+shopname@gmail.com and filter or track who uses it. Gmail also ignores dots in gmail.com addresses. Outlook.com supports plus addressing too.

  • Your real address is right there in the alias. A spammer only needs to delete everything from the plus sign to the @.
  • You cannot switch off one plus address. You can only filter it.
  • Some sign up forms reject the plus sign.
  • It is still useful for spotting who shares your address, and costs nothing.

Apple Hide My Email

When you use Sign in with Apple and choose Hide My Email, Apple generates a random address that forwards to you, free of charge. With an iCloud+ subscription you can also create Hide My Email addresses at any time for any site.

  1. On iPhone, open Settings, tap your name, tap iCloud, then Hide My Email.
  2. Tap Create New Address, add a label such as the shop name, and copy the address.
  3. Use it when signing up. Safari and Mail also offer to create one when you fill in an email field.
  4. To stop mail from a leaked address, return to Hide My Email, tap the address and deactivate it.
  5. Change where addresses forward to under Forward To if you use more than one inbox.

Dedicated alias services

  • SimpleLogin, owned by Proton: the free plan includes 10 aliases with replies. Premium, listed at 36 US dollars a year, adds unlimited aliases and your own domains.
  • DuckDuckGo Email Protection: free private @duck.com addresses that forward to your inbox and strip many email trackers before delivery.
  • Firefox Relay from Mozilla: a free allowance of email masks, with Premium adding replies and a custom subdomain.
  • addy.io, formerly AnonAddy: open source, with free and paid tiers and custom domain support.
  • Fastmail Masked Email: built into Fastmail and integrated with 1Password, so a new alias is created and saved along with the password.
  • Bitwarden's username generator can create aliases through several of these services, so the alias and password are stored together.

Prices and free limits change, so check each provider's site. If you choose a paid plan, pick one that supports your own domain, so your aliases survive if you switch provider.

Your own domain and a catch-all

If you own a domain, you can set up a catch-all so that anything@yourdomain.com reaches you. You make up a new address for every site on the spot, and you can move the domain to another mail provider without changing a single alias.

The costs are real. A catch-all attracts spam sent to random names, so you will need rules to block addresses once they leak. You must set up mail authentication records correctly or your replies land in spam. Most importantly, if you ever let the domain expire, someone else can register it and receive your password reset emails.

Set the domain to auto-renew, keep the registrar account protected with two factor authentication, and never let a domain that receives account emails lapse.

Set up an alias system in 20 minutes

  1. Choose one service, or Hide My Email if you already pay for iCloud+.
  2. Keep your real address for banks, government, your mobile carrier, your password manager and your primary email recovery. Account recovery should never depend on a forwarding service.
  3. Use aliases for shopping, newsletters, loyalty programs, forums, free trials and apps.
  4. Save each alias in your password manager with the login, so you always know which address belongs to which site.
  5. Change the email on your most spammed existing accounts to aliases first, then convert others as you log in.
  6. When an alias starts getting spam or phishing, deactivate it and note which company leaked it.

The trade-offs nobody mentions

  • Recovery dependency: if the alias service goes down or closes, you may not receive password resets.
  • Some sites block known alias domains or treat them as suspicious.
  • Replying from your real inbox instead of through the alias reveals your real address.
  • A bonus: a message to an alias from anyone other than the company you gave it to is almost certainly phishing.

Frequently asked questions

Is email aliasing the same as a burner or temporary email?

No. A temporary inbox is public and short lived, so anyone can read it. An alias is private, permanent until you switch it off, and forwards to your own inbox, so it is safe to use for real accounts.

Can I reply from an alias without revealing my real address?

With most alias services, yes, as long as you reply through the forwarded message so it goes back out via the alias. With Gmail plus addressing, no, because your real address is part of the alias.

Do email aliases work with Gmail?

Yes. Every alias service forwards to any inbox, including Gmail. You keep using Gmail as normal, and mail sent to aliases simply arrives there.

What happens to my aliases if the service shuts down?

Forwarding stops and mail to those aliases is lost. That is why you keep important accounts on your real address and choose a service that supports your own domain for anything long term.

Is Apple Hide My Email free?

Partly. Addresses created through Sign in with Apple are free. Creating Hide My Email addresses for any site from Settings requires an iCloud+ subscription.

Tools that help

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