Hallmark data breach

Breach date: 2026-03-31. Added to this index: 2026-04-12. Accounts affected: about 1.7M. Domain: hallmark.com.

What happened

In March 2026, Hallmark suffered an alleged breach and subsequent extortion after attackers gained access to data stored within Salesforce. The data was later published after the extortion deadline passed, exposing 1.7M unique email addresses across both Hallmark and the Hallmark+ streaming service, along with names, phone numbers, physical addresses and support tickets.

Breach data sourced from Have I Been Pwned, used under CC BY 4.0. Additional breach metadata provided by XposedOrNot. DataExposed is an independent service and is not affiliated with or endorsed by either.

What was exposed

  • Email addresses: The email address you used to register or log in. It is the most common field in breaches because it doubles as your username on most sites.
  • Names: Your first name, surname and sometimes middle name or initials, as you gave them when you signed up. It appears in almost every breach because nearly every account asks for it.
  • Phone numbers: Your mobile or landline number, collected at signup for contact, delivery updates, marketing and two-factor codes.
  • Physical addresses: Your residential, postal, billing or delivery address, stored by retailers, utilities, banks, government services and almost any company that sends you something.
  • Support tickets: Messages, chat transcripts, attachments and notes from customer support conversations, including problems you reported and details you shared to prove who you are.

What to do now

  1. Check whether your own address is in this dataset with the free email breach check.
  2. Review the accounts connected to this service and turn on two-factor authentication.
  3. Turn on two-factor authentication on your email account first, because it is the reset path for everything else.
  4. Treat calls and messages that quote real details about you as hostile until you verify them another way.

Frequently asked questions

What data was leaked in the Hallmark breach?

The Hallmark breach exposed Email addresses, Names, Phone numbers, Physical addresses, Support tickets. About 1.7M accounts were affected.

Was I affected by the Hallmark breach?

Run the free email breach check with the address you used on that service. It will tell you whether your address appears in this dataset.

What should I do about the Hallmark breach?

Treat any message that quotes details from this breach as suspicious, turn on two-factor authentication, and consider removing your details from people-search sites if your address or phone was included.

Next steps